Tuesday October 4th, 2011 -
9:00 am - 10:00 am
Darren Osborne
The changing face of communication – What you need to know to Catch Up
"Veterinary Medicine has changed so much in the last few years that if you’re not keeping up, you will be left behind." When I first heard this statement, my knee jerk reaction was to refute it; service is service and dogs and cats have not changed much in the last few years. Upon deeper reflection I found myself coming around to the point where I not only agree but am preaching this statement to veterinary practices across North America. What has changed recently? Well, for starters, your clients can go on line and see how much cheaper other companies are charging for the drug you just dispensed for their pet. Your clients can get veterinary advice over the internet. Your clients are more price sensitive than ever before. Your clients have less money than ever before. The profession has to adapt to the changing consumer by improving everything from e-based communications to everyday phraseology. What worked yesterday might not work tomorrow.
Bio
Darren Osborne is an Economist with the Ontario Veterinary Medical Association. He is responsible for producing the Fee Guides, Associate Compensation and Benefits Reports, Non-DVM Wage Reports and Customer Satisfaction Surveys. He also provides economic research to Veterinary Associations across North America.
Darren’s combination of statistics, real life stories and humorous anecdotes are sure to keep you entertained.